Rossi d’Asiago distillery launched a refreshed label for its Antica Sambuca Classic and the sambuca with flavours-Liqueurs, thus giving the brand a more contemporary look & feel while honoring the distillery’s italian production and traditional heritage. The new label features a brighter, refined image, with vibrant colours developed for each flavour in the Antica range. The decoration is inspired by Art Deco but reviewed in a glamorous and contemporary style, while the new decors in hot foil further illuminates the bottle.
A close look at the label:
By maintaining the core elements that have always distinguished the brand label (like the rhomboid shape), the label is meant to maintain its authenticity and memorability, and still be easily recognizable by the consumers’ community.