ANTICA SAMBUCA UNVEILS ITS NEW LOOK: A NEW LABEL DESIGN THAT WILL SHINE ON THE SHELF

Rossi d’Asiago distillery launched a refreshed label for its Antica Sambuca Classic and the sambuca with flavours-Liqueurs, thus giving the brand a more contemporary look & feel while honoring the distillery’s italian production and traditional heritage. The new label features a brighter, refined image, with vibrant colours developed for each flavour in the Antica range. The decoration is inspired by Art Deco but reviewed in a glamorous and contemporary style, while the new decors in hot foil further illuminates the bottle.

A close look at the label:

• With a nod to the environment, the brand evolves from the previous plastic label to a new water-resistant natural paper.
• The soft touch coating on the label offers a pleasant tactile sensation.
• The Star (one of the brand identification elements) takes on 3D reliefs that underline its importance as an element of the brand, and recall the main botanical used in the production of Antica Sambuca. In fact, Antica Sambuca is made by distillation of an infusion of anise stars mainly, plus other 17 herbs and spices.

By maintaining the core elements that have always distinguished the brand label (like the rhomboid shape), the label is meant to maintain its authenticity and memorability, and still be easily recognizable by the consumers’ community.